Mission Behind Mission Lane
We are here to curate merchandise to you, the girl who will never lose her sense of style, will never lose herself, and will never lose her MISSION.
Launched in October 2015, Mission Lane is an online women's boutique whose goal is to not only sell fashionable clothing to women, but to help those in need, by designing & participating in events that strive to help others within the community.
Through your purchases & support, Mission Lane provides back to school supplies, helps a high school student attend prom, covers one year of school tuition for a child in Bonthe, Sierra Leone and host a annual Thanksgiving Dinner for the less fortunate.
The name Mission Lane is derived from the island of Bonthe, Sierra Leone, where the my family home resides. This home is the center of the community where all who need a hand are welcome.
Our Motto
"Each of you should use whatever gift you have received to serve others, as faithful stewards of God's grace in various forms"-1 Peter 4:10
Mission Behind Our Owner: Kathy Juana-Aiyegbo
Kathy Juana-Aiyegbo is a New Jersey native with roots stemming back to Bonthe,Sierra Leone, West Africa. As a first generation college graduate, born and raised in the heart of the tri-state, she has taken her love for fashion and philanthropy to a whole new level. Her passion for fashion is accompanied by a Bachelors Degree in Fashion Studies and a multitude of experience in the Big Apple. In 2015, Kathy curated a price conscious women's boutique for the fashion forward women of the web. With her smarts and a little hustle she created what is now Mission Lane ( Mymissionlane.com).
Kathy says “I’ve been working in the Fashion industry in New York for 11 years in Sales and Planning roles. The experience I’ve gained through these roles have helped me substantially with my business.” Those who know her would say Kathy is something like a “fashion whisperer with a philanthropic edge”; she says she’s “just a girl with an idea”, and a knack for helping people. Her most recent philanthropic successes are the Mission Lane Annual Back To School drive. With the help of donations from friends, family and the local community, Mission Lane donated 50 backpacks filled with school supplies to children in need.
What Kathy takes pride in the most is not only that anyone can visit her site and “find quality merchandise at great prices” but Mission Lane is “able to promote the importance of helping others despite our financial situations.” Kathy is making good happen here and across the globe. The Alta E. Lawrence Scholarship (named after her grandmother) is a fundraiser that allows Mission Lane to pay for a child's tuition/ uniform/shoes/school supplies in Bonthe, Sierra Leone for one year.
With her various roles in the fashion industry and her community, Kathy keeps busy as a Queen Bee. We hope to see Mission Lane one day soon as its own store.
